We are a Brand Strategy Studio.
Whether you’re launching a new offering, entering new markets, or repositioning for growth, we find the truth that matters to your audience.
Because brand clarity doesnt just shape perception - it drives performance.
Brand Discovery
Every job is different.
Together, we work to gain clarity and understand the real problem that needs solving. Often, clients request a new brochure, website, or a campaign, but it’s finding the underlying reason for needing these that we uncover. A problem is a gap between where you are now and where you want to be.
Through our discovery workshop, we dive in to understand your business, your objectives, and the challenges you face. This allows us to recommend the right approach and services to achieve your goals.
Brand Research
We dig deep.
We gather information and analyse our findings, helping us get to know your business, industry, competitors, target audience, and all aspects of your existing branding and design.
Brand audit
Competitive analysis
Stakeholder interviews
Site visits
Qualitative brand research
Online quantitative research
Employer brand survey
Brand workshops
Brand Strategy
Shape the perception you want.
Taking everything from the research, we work together to define what you do, who you do it for, and your vision for the future. We develop the story, emotional drivers, and personality to build your brand. This enables your brand to make a lasting impression in the hearts and minds of your audience, centred around your compelling 'big idea'.
Target audiences and profiles
Brand architecture and hierarchy
Brand vision, mission & promise
Brand value proposition
Brand values
Brand story
Key messaging and proof points
Brand persona and tone of voice
Brand Design
Creativity informed by strategy.
Whether launching a new brand or refreshing an existing one, we bring your brand to life with a distinctive and memorable visual brand identity, infused with your brand strategy.
Brand identity is the expression of your strategy - how it looks, sounds and feels - built purposefully to resonate with your audience.
Your visual style guide is then incorporated into your Brand Book, for an easy-to-use guide to activate your brand consistently moving forward.
Brand, product, and service naming
Brand identity design
Visual language
Brand Book and guides
Brand Activation
Strategy into action.
Who better to work on your go-to-market plan than the team who helped you create it? Let us help bring your brand to life. Amplify it with products, content, campaigns, and experiences that ensure we're saying the right thing, in the right place, at the right time, to the right people, helping you achieve your business goals.
Campaign planning
Marketing calendar creation & implementation
Launch events – development & execution
Employee engagement
Brand/Sales collateral
Website design & production
Website & digital assets
Graphic design
Production of campaign materials
Signage – external / internal / wayfinding
Brand Guardians
Consistency for long term success
Consistency might not sound exciting, but it’s where all the hard work and investment deliver a return. But sometimes, things fall short with execution and consistency.
To implement and maintain brand integrity over time, we offer advisory services. Schedule Twosday to review results, prioritise next steps, optimise activities, and provide expert brand guardianship. We help build your in-house branding capacity and work with your team to successfully integrate your brand across all business decisions.
Brand guardianship
Brand advisory
Brand & website audit
Inhouse team training
Double down on your brand.
Clarity into action. Action into results.
We help business owners, marketers and executive teams who want to build valuable and resilient brands.
Business owners
You're juggling it all. Ambitious, growth focussed and now at an inflection point. Starting up and want to do it right from the start, or maybe ready to go big for growth or sale?
Fresh eyes and a creative injection make all the difference. Solid brand foundations means you will be set to make the best stuff happen - efficiently and effectively. Schedule Twosday to get the vision for your brand out of your head, onto the page and into action.
Marketers
Your hands are full and there is much to do each day. Strategic work is permanently on the to-do list, while you put out fires and deliver quick wins for quantifiable results.
Investing in your brand strategy will support your marketing efforts and drive your organisation towards measurable brand growth. Seamlessly joining your team for a project, or for ongoing brand guardianship, Twosday is the extra day in the week you need for growth.
Exec teams
You understand your brand is a valuable business asset. We augment your team as external brand guardians (CBO) providing a consistent brand lens across every aspect of your organisation. Keep your team on the same brand page, and guide your business decisions for impact and growth.
Deliver on brand promise, stay grounded in your truth and set to succeed. Strategy comes first. Everything else builds from there.
Two represents connection.
Between brand and audience - the hunt for the other side to connect and encourage action.
Between strategy and creativity - the intersection of two worlds, thinking and making.
Between us and our clients – the only way is partnership and collaboration.
But is Twosday an actual thing?
Yes! It’s the date 2/2/22. With no historical significance or any great cosmic message, yet it speaks volumes about our brains and how people and cultures work together to create shared meaning.
