Smash expectations.
Reset potential.

On Track Therapy Group
Client
On Track Therapy Group wanted to expand their brand to resonate with a wider audience, reaching teens, frustrated parents, and schools. Additionally, they sought to develop robust referral channels. To achieve this, they needed to infuse their brand with their passion and unique approach.
Strategy
Through research we uncovered their point of difference as a true multi-disciplinary clinic. We developed a strategic brand where families feel welcome and accepted, weaving unique brand experiences throughout the clinic to reinforce this feeling.
A promise to ‘Smash expectations. Reset potential.’ is embedded across the practice. It’s their ethos; to see the whole child, to understand their world, believe in them, laugh with them and most importantly - get them on track to be the best person they can be. The visual brand reinforces and celebrates each child’s uniqueness and On Track Therapy Group’s dynamic approach.
Creative
Twosday
Stakeholder Interviews
Competitive Research
Audience Messaging
Brand Strategy
Identity Design
Brand Book & Guidelines
Corporate Collateral
Promotional Merchandise
Social Media & Digital Assets
Launch campaign event
Website design
Values workshop
Promotional items
Partners
Web: Fertile Media
Promo items: Gifts Unlimited





















Strategy.
Design.
Activation.
Strategy. Design. Activation.

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Reinvigorating a 20 year old brand

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Building the mantra into the DNA

Owning a boat is a promise to yourself

Individual brilliance. Collective strength. Shared success.

Embracing and nurturing uniqueness
