Closing cultural and business divides between Asia and Australia, opening opportunities for growth.
Vera Ou-Young
Client
As an accomplished senior executive establishing her independent strategic advisory practice, Vera Ou-Young sought a brand identity that captured her unique approach to connecting business between Asia and Australia. The brand needed to embody her essence, energy, cultural intelligence and ability to connect across borders.
In the critical launch phase, Vera required a refined pitch to resonate with C-suite executives, government officials, and family offices, ensuring she made a lasting impression at high-profile networking events.
Strategy
Through discovery workshops, we developed the name "Qivera" - a blend of "Qi" (vital energy) with "Vera" (truth, and our cient’s name!) - and created a compelling positioning statement: "Close divides. Open opportunities."
The brand strategy highlighted Vera's role as a super-connector and trusted advisor, leveraging her cross-cultural expertise and extensive networks. The name itself serves as a conversation starter, with its flexible pronunciation across cultures symbolising the essence of her work.
Soft, unexpected visuals set her apart in the corporate world, reflecting the finesse, personal approach and compassion she brings to every relationship. Armed with refined messaging and a strong elevator pitch, the new brand established a solid foundation for her purpose-driven business, bridging cultural and business divides between Asia and Australia.
Creative
Twosday
Brand Strategy
Naming
Brand Design
Launch Plan
I am truly grateful and thankful for the A team! Twosday’s amazing creativity and wisdom nailed the brief. You helped (and challenged) me to bring Qivera to fruition 🚀
Vera Ou-Young, Qivera Founder
Strategy.
Design.
Activation.
Strategy. Design. Activation.
Embracing and nurturing uniqueness
A new brand with an urgent call to action
Harnessing the power of storytelling
Guiding the next chapter
Smash Expectations. Reset Potential.
Fintech Growth Agency ready to kick goals!
I swim so I can
Support to live the life you want
Reinvigorating a 20 year old brand
Close divides. Open opportunities.
Your story doesn't have to be epic. Just true.
Home needs to be on your terms
Building the mantra into the DNA
Owning a boat is a promise to yourself
Individual brilliance. Collective strength. Shared success.
