Reinvigorating a 20 year old company brand - preserving brand equity and injecting a modern feel to cut through.
IQ Group
Client
The IQ Group visual brand had been moderately modified over its 20 years, but the current version needed to be simplified in a visual brand refresh that would strip away the tagline and leave the company name as the hero. The existing core brand colours needed to be preserved, but an extended colour palette and visual language was needed to advance the brand and strengthen its market presence while communicating the essence of the brand.
Strategy
There is no shortage of consulting firms in the financial services industry and IQ Group had the challenge of clarifying their differentiators and service offering - and then communicating this through every brand touchpoint. What came up trumps every time - the people. Their ability to balance the expert, serious and professional, with fun, down to earth and approachable. A talent to ‘cut through’ head in the right direction and get the job done.
Creative
Twosday
Branding workshop
Competitive Research
Brand Strategy
Identity Design
Print Design
Promotional items
Partners
Promo items: Gifts Unlimited
Tamara has consistently provided us with really high quality work, strong marketing direction and planning and together with Nicole was pivotal to the IQ Group transformation.
David, CEO, IQ Group
Strategy.
Design.
Activation.
Strategy. Design. Activation.
Home needs to be on your terms
Building the mantra into the DNA
Smash Expectations. Reset Potential.
Guiding the next chapter
A new brand with an urgent call to action
Fintech Growth Agency ready to kick goals!
I swim so I can
Support to live the life you want
Reinvigorating a 20 year old brand
Embracing and nurturing uniqueness
Harnessing the power of storytelling
Your story doesn't have to be epic. Just true.
Close divides. Open opportunities.
Individual brilliance. Collective strength. Shared success.
Owning a boat is a promise to yourself
