A fintech growth agency with high energy, ready to kick goals!
Client
Kyudo
Launching a new business, the Kyudo team needed it all. A name, a brand strategy and visual identity to catch the eye of fintechs looking for local market strategy and business development - and people on the ground to bring it to life. They were on the hunt for something bold, to stand out in the financial services market and communicated their core offering, high energy and targeted initiatives.
Strategy
The high energy of the client was apparent from the outset. The desire to match the fast pace of their clients, take on their ambitions and challenges to create new opportunities set the rhythm of the strategy, and set the big idea in motion - Momentum to Grow.
We led the creative naming process for Kyudo, derived from an ancient Japanese martial art that uses bows and is a unique form of archery that requires skill and maturity. This mirrored the team’s years of experience in the market and skilled approach to business development and targeted sales strategy. The visual identity reflects the type of work Kyudo does, from the sales funnel highlighted in the word mark to the playful sketches that show momentum and are reminiscent of sport, teamwork and targets, with a playful nod to the Aussie green and gold.
Creative
Twosday
Stakeholder workshops
Industry Research
Audience Messaging
Name Generation
Brand Strategy
Identity Design
Brand Book & Guidelines
Corporate Collateral
Pitch Deck
Social Media & Digital Assets
Partners
Web development: So Right Creative
Copy: Fete Creative
Twosday distilled our ambitions and seemingly random thoughts into a solid brand. Their expertise in guiding us through our brand creation journey helped us discover who we are and what we do, in surprising detail.
With a contagious level of enthusiasm and positivity they really helped drive our thinking and get us excited about the future of our business.
John, CEO, Kyudo
Strategy.
Design.
Activation.
Strategy. Design. Activation.
Close divides. Open opportunities.
Building the mantra into the DNA
Fintech Growth Agency ready to kick goals!
Smash Expectations. Reset Potential.
I swim so I can
Support to live the life you want
Reinvigorating a 20 year old brand
A new brand with an urgent call to action
Embracing and nurturing uniqueness
Guiding the next chapter
Harnessing the power of storytelling
Your story doesn't have to be epic. Just true.
Owning a boat is a promise to yourself
Individual brilliance. Collective strength. Shared success.
Home needs to be on your terms
