Harnessing the impact and creative power of storytelling.

Storyscape
Client
Requiring a new website and social presence, Storyscape realised it was an opportunity to pause and review their brand. Whilst still feeling connected to their original mark, they felt there was disconnect in their brand story in representing the work they do and the creative space they work in. In addition, Storyscape works closely with Aboriginal communities, and felt it was important to respectfully move away from any kind of Aborignal resonant visual references.
Strategy
Working together to rearticulate their brand positioning and purpose, we used the Storyscape existing logo as a starting point and evolved this to a mark that represented amplification and impact. An extended visual brand was created that reflects the framework provided to help others discover, tell and share their own stories. A bespoke hand made feel that reflects individual experiences and the uniqueness of each and every project.
Creative

Nic has a gift for simplifying what you think is quite complex. She worked with Storyscape to clearly define the essence of who you are as a brand. And though it may not be what you expected (which is awesome), she totally hits the mark! She is also incredibly efficient, fun to work with and a very talented designer!
Pip, CEO, Storyscape

Strategy.
Design.
Activation.
Strategy. Design. Activation.

Building the mantra into the DNA

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Reinvigorating a 20 year old brand

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Embracing and nurturing uniqueness

Harnessing the power of storytelling

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